This is a tricky question for me, because whilst my heart has one answer my head gives another. Trying to make it in a consumer world means you’re heavily reliant on hitting the prevailing wind of aesthetics, and whilst there are many styles out there with which to align yourself there are a handful that seem to really pull people in. A sensible seller in this broad market will make no small amount of effort to hit at least one of the right spots.
I try pretty hard to photograph my work in a way that makes it visually appealing – of course I do – I also try and use photos in my blog that are worth looking at* and that might supplement the text nicely. We are visual creatures, with wonderful near vision and we respond to beautiful light and composition. However, I’m not a photographer and I don’t really have the time to spend on setting up a perfect shot. I also don’t have limitless pots of money to learn how to do this better.
But still I wonder often – should I spend longer than I do making things look ‘better’? And then I think - it’s a waste of your one precious life to spend any more time than you already do on this right now: spend it drawing, painting, writing – the rest will follow’ – and thus continues the cycle of indecision.
I try and make small improvements as I go along, learning from those I admire. Pragmatic thinking that will reduce shadows in this heavy winter light, grow a better understanding of styling a shot and communicating my vision and intent. Sometimes I worry that I’m letting myself down because I can’t learn all of this fast enough to keep pace with the frenetic commercial world, and then I lay down at night and think ‘sod it, I’m trying my absolute very best and I just hope people see that’.
In the end, I try and remind myself with photography as well as in life more broadly, that all you can do is try to do a little better each and every day, because life is a process; it is the clichéd journey, and the good things will come through endeavor.
*and unless there's an obvious reason to do so, I always use my own photos!
I'd love to know what you think about this question?