It's genuinely difficult to be part of the retail/luxury sector and take a moral stand point on consumerism. I'll be damned if I know the solution to an age old problem that needles me as a shopper, but more so as a retailer (of sorts) these last two years.
The problem is, I believe, that Christmas has got too commerical. I worry that too much pressure is put on people to spend money they don't have, on things they and others don't need, in order to satisfy an industry agenda.
Here's the confession: I don't really like promoting my work on social media. I don't enjoy sending out links. I'd rather not do it, and I feel no small amount of guilt for luring you to my site. But if I don't, how will Blue Eggs and Tea avoid going under (to use that delightful euphemism, bringing to mind little birds sinking to the bottom of the cold sea....shiver!). It is not an easy balance to strike - ethical considerations be they environmental, or people-centric make this one of my biggest dilemmas at the moment. It is probably just as well that even if I were assured in my position, I don't have enough time to make a dedicated christmas range anyway ;)
Don't get me wrong I love a bit of shopping - I'm the first person to covet something new and shiny - but I won't overstretch myself for it, and these days I will ask myself will I still love this next month, next year etc. I want to make better choices. I'm not a shopping automaton, and I don't want to promote this ethos through my bird-brand either. There has to be a better way.
So I suppose this is my Christmas Statement from me and Blue Eggs and Tea:
Christmas is a wonderful time, it's a chance to share gifts of meaning with those you love, and most importantly to spend time in their company, or with them in your thoughts. It is not about cost, about status, or about guilt. You shouldn't need a loan, to get overdrawn, or to spend your food money. So please shop moderately and wisely. Consider independent shops who value the trade, but don't go crazy there either. If you shop Blue Eggs and Tea then I thank you enormously - it is valued so deeply - but if you don't no matter, let's share a happy story together in the new year and be thankful for the bigger joys of health and happiness.
In my family we're doing a secret santa this year where we each only buy one person a present with a set value, and whilst it will be strange not to be part of the annual ripping of paper festival, I am feeling a whole lot less pressured about Christmas present buying, and I will get back more time to spend a whole lot more thought on my one recipient.